I don't just imagine what's next. I build it.
Twenty years building brands from the ground up — the identity, the creative, and the campaigns that get people talking and make a name impossible to forget. Then the execution that turns that momentum into real, scalable growth.
Idea man meets operator.
Twenty years.
Fifteen-plus brands.
One driving force.
I've spent my life turning ideas into businesses and businesses into brands people actually talk about. It started early — I became the youngest store manager in RadioShack history, helped build one of New York's largest real estate schools, then helped found and scale Rapid Realty's franchise operation as its COO, growing it from a single Brooklyn storefront into a 100+ location, multi-state franchise before it was acquired thirteen years later.
Since then I've helped build and run brands across hospitality, nightlife, law, fitness and real estate — including Kakes NYC, which became a viral success, with visitors from around the world, coming through its doors. My most recent ventures being Partake NYC, Elevated Lounge and Discrimination Watchdogs. I'm an idea guy who can actually execute: brand, identity, creative, momentum, systems and growth.
Got a concept? I'll build its brand from nothing. Got a business? I'll get people talking, grow the fanbase, and put the systems in place to make it scale.
Most people stop at the idea.
I take it the whole way.
Ideate
We pressure-test the concept, find the angle, and lock the brand and the offer. The fun part — and where most people stop. I don't.
Build the Brand
Identity, look, voice — the whole creative world. I dress a brand up for public consumption and make people fall for it.
Build Momentum
Campaigns that get people talking. I grow the fanbase, build buzz, and make a brand impossible to forget.
Scale
Then the part that counts: execution of well-thought-out plans, the systems and teams that make a business actually produce and scale. Exit too — when you're ready.
Four things I've spent twenty years getting good at.
Hire me for one of these or all four — they're the same muscles I've used to build every company on this page.
Make a brand impossible to ignore.
Identity, positioning, campaigns and creative direction. Viral stunts, full rebrands, a best-selling book and award-winning films — I've done the loud stuff and made it work.
Build the engine that closes.
Scripts, training and funnels that actually convert. At Moshes Law that work drove the firm's lowest-ever cost per acquisition.
Find, train and keep great people.
I've recruited and trained 1,100+ agents and run teams of 40 to 70. I know how to bring people in, get them good, and make them stay.
The backbone that lets it scale.
Proprietary software, franchise playbooks, SOPs and the operating structure behind the scenes. The unglamorous part that makes growth possible.
From a single storefront to brands people line up for.
A few of the businesses I've helped concept, launch, scale — and in some cases, sell.
Rapid Realty
The first-ever rental-based real estate franchise. As COO and part of the founding team, I helped grow it from one Brooklyn storefront to 100+ locations across multiple states — building nearly every piece that held it together: marketing and design, training and franchise-support systems, legal and financial operations, and the entire infrastructure. We recruited and trained 1,100+ agents and landed on the Inc. 5000. The Real Deal called us "the Five Guys of real estate." Acquired after 13 years.
One storefront. Then they were everywhere.
As COO, I helped build the engine behind the franchise — the recruiting, marketing and infrastructure that let office after office open and thrive. This is what scaling actually looks like.
Kakes NYC
A viral immersive lounge and full-service restaurant, built ground-up. I helped run operations, strategy and the brand build as it took off.
Partake NYC
A restaurant, bar and events brand built for going out — a full kitchen, craft cocktails and sold-out nights across red rooms and hexagon-lit cellars. A celebrity magnet, with chart-topping hip-hop legends and A-listers flocking through its doors.
Elevated at Partake
Partake's flagship nightlife venue — a multi-room indoor/outdoor experience with a design-forward bar, immersive lounges and a rooftop deck that frames the largest LED screen in NYC. The go-to for club nights, fight nights, game-day watch parties and major events — fast becoming one of the hottest places to host in the city.
Moshes Law PC
Full rebrand, new sales scripts and training, plus a ground-up website of hundreds of pages and SEO/PPC that drove the firm's lowest cost per client.
Radical Body Transformations
Built the backbone of a top online fitness-coaching business — a team of 40, 500+ promo videos, a 6,000-member community from zero, and the coach revenue-share model.
Launch Baby
My branding studio — for brands that can't afford to look average. Identity, positioning and go-to-market for founders ready to stand out.
Keller Williams
Agent recruiting, training and systems inside one of the largest brokerages in real estate.
Tenant Launch
A new venture built to make the rental journey simpler — brand, positioning and the launch systems behind it.
Discrimination Watchdogs
A mission-driven venture taking on housing and workplace discrimination — brand, platform and outreach built to scale the impact.
Freedom Cup Fest
Brand identity, website and launch for a community festival — creative direction from concept all the way to game day.
Investor Hive
Brand identity, positioning and go-to-market for a capital venture connecting founders with funding — "you bring the honey, we bring the money."
Fat Lolli → 6 Pack Lolli
Executive producer on the transformation documentary — the #1 most-watched fitness film on Amazon Prime Video in 2020 & 2021, released across 70+ countries and 52 languages, with 8 festival selections and 3 awards.
Hit. After hit.
After hit.
So what's next? Maybe it's your brand.
Let's take it higher →Featured & on the record.
From CNN Money's broadcast floor to a $60M viral campaign that ran on the morning-news circuit — a few of the appearances along the way.
Live at the Franchising Expo
Startup Spotlight
#1 Spanish-Language Radio in America
You want to win? I know what it takes to take a team to the win — to build winners. And winners we are. Whether the trophy went to me, to someone on the team, or to the company itself, the W belongs to all of us. Here's a sampling of just some of the awards we've won.
Let's build
something real.
Whether you've got a concept on a napkin or a company ready to scale — if there's a deal to be done, let's have the conversation.
workwithlos.com ↗Let's make some noise.
Tell me what you're building. Real ideas get a fast reply.
Message sent.
Got it — your note just landed with me and I'll get back to you fast. In a hurry? Text me at (718) 413-8003.