I build brands people can't stop talking about.
Across the companies I've built, led and co-founded, the work has earned 2,500+ press & media appearances — CNN Money, Forbes, The Wall Street Journal, newspapers on six continents, and the late-night TV desks.
The tattoo heard around the world.
It didn't start as a campaign. One of our agents — grateful for the family he'd found with us — got our logo tattooed on himself, even brokering the commercial lease for the tattoo parlor along the way. To honor it, we locked him in at our highest commission tier, indefinitely. Then others asked for the same — and 50+ got inked, many simply because they loved the place.
My move was to shine a light on it: I entered our story in Inman News' contest for the boldest real-estate marketing — and we won. Inman ran the article, the Drudge Report picked it up, and from there it went everywhere: ABC, CBS, Bloomberg and Business Insider, papers from Australia to Turkey, and the late-night desks. It was later named PR World's Viral Campaign of the Year, the earned media independently valued at $60 million.
Interviews, features & the occasional victory lap.
A few of the moments where I — or the brands I've built — got the mic.
Live at the West Coast Franchising Expo
Talking Rapid Realty's growth on CNN Money's broadcast floor.
Startup Spotlight
Sit-down feature as COO of Rapid Realty.
#1 Spanish-Language Radio in America
On-air, in Spanish, to a national audience.
Ep. 83 — "Scared Money Doesn't Make Money"
Long-form with Brad Lea.
The Rise of Rapid Realty
The Brooklyn HQ cover story on the model that scaled.
A snapshot of the outlets that have covered the companies and campaigns I've built.
A few worth clicking.
Coverage reflects features of Carlos and the companies he has built, led, or co-founded — including Rapid Realty, Kakes NYC and Radical Body Transformations.
Earned across the companies & teams
I helped build.
When you build the brand, the systems and the people, the recognition follows — for the company, the leadership and the agents I recruited and trained.
Want this kind of noise
for your brand?
I've done it for a dozen brands. Let's get people talking about yours.
← See the work